Our vision

Our vision is of a future with a good quality of life for all, a healthy and biodiverse environment, and a stable and sustainable population size. 

About us

Population Matters is a UK-based charity which campaigns to achieve a sustainable human population, to protect the natural world and improve people’s lives. 

We promote positive, practical, ethical solutions – encouraging smaller families, inspiring people to consume sustainably, and helping us all to live within our planet’s natural limits. We believe everyone should have the freedom and ability to choose a smaller family. We support human rights, women’s empowerment and global justice.

Through our campaigning, advocacy and education work we are influencing policymakers, communities and individuals to make the changes needed for a healthy planet and a good quality of life for all, now and in the future.

Why we're here

We believe that population is one of the most important, but neglected, contributors to almost all of the major problems facing us today. In particular that means the multiple environmental threats our planet faces, but an unsustainable population also contributes to poverty, conflict, resource depletion and a poorer quality of life for many people.

A growing number of scientists, activists and members of the public are recognising that action to address a global population of 7.7 billion people and growing will help people, the living things around us and the planet we live on.

That action is simple, positive, and improves people's lives: lifting people out of poverty, providing education, empowering women and girls, providing good modern family planning to all and encouraging smaller families.

Despite that, there is still resistance among some politicians, organisations and campaigners to that positive message. Addressing population is not the only solution to the challenges we face. There is much else that needs to be done - but adding ever more people to the billions already here makes each of those other soutions harder to achieve.

The role of Population Matters is to spread that message, encourage smaller families, and ensure that action to achieve a sustainable population happens. That will help to create a just world, in which everyone has a decent standard of life and the opportunities they deserve, and the natural world is healthy and flourishing.


Read more about our principles and values.