Meet the people who work at Population Matters and make our campaigns happen, from our social media and email content to our financial processes behind the scenes!


Florence was born and raised in Uganda and holds an MSc in Population & Development from the London School of Economics and Political Science. She is an award-winning journalist and digital storyteller with a passion for the environment, health, science, and the rights of women and girls. Having previously worked for PM as Campaigns and Projects Officer and then as Outreach Coordinator, she is now assisting with our communications work, especially social media. Florence is also a member of Population Media Center’s Program Advisory Board and in her free time she works on building a new project, FlowReady, a menstruation awareness campaign to prepare girls in rural communities for their periods.


Alistair has been a professional campaigner for 20 years, including at PETA UK, Cruelty Free International and Free Tibet. After campaigning for animal and human rights, he was keen to make a contribution in the environmental or international development fields. Answering a job advertisement looking for a campaigner “used to tough issues”, he was delighted to be able to combine them both when he joined Population Matters in 2016. A long time ago in a galaxy far, far away, he was a registered nurse.

Madeleine Hewitt, Campaigns and Media Officer

Madeleine has three years of experience working in the digital media space, working in Music PR and later scriptwriting for content on YouTube. Her interests remained environmentally focused, with the video content she scripted for YouTube focused on the impacts of climate change as well as conservation success stories. She wanted to transfer her skills in digital media to Population Matters, as she is passionate about the cause. In her free time, she enjoys café hopping with friends and going to the cinema.  

Josh HIll, Head of Finance and Operations

Josh has 12 years of experience working in Finance, including Audit, Transaction Services and External Reporting across both large multi-national corporates and within the charity sector. He is also working towards a PhD in Behavioural Economics within the context of international development and has a long-term interest in the big issues facing humanity. The importance of leaving a world fit for future generations, and the impossibility of doing so without addressing human numbers, made Population Matters an obvious choice.


Anthony has a background in fundraising and communications in the charity and museums sectors. He is also a qualified teacher, spending 10 years teaching in primary schools where he specialised in UK early years provision, outdoor education, and forest schools. A keen interest in environmental causes and sustainability led Anthony to Population Matters, where he hopes to be part of creating a sustainable future for the planet. In his spare time, Anthony is an avid walker. He is also a football fan and he enjoys drawing, gardening, and supporting local wildlife.

Abimbola Junaid, Partnerships, Advocacy & Voice Manager

Abimbola is a seasoned development practitioner who has delivered tailored social change and social justice programs and projects for INGOs and Civil Society Organisations, including Transparency International NG, Oxfam and DFID UK to mention a few. She has campaigned on Anti-Corruption and illicit Financial Flow, Tax Justice, Gender Equality and Social Protection, and delivered a self-management mental health and well-being course, a partnership project of the Mental Health Foundation and The Wildfowl and Wildlife Trust, at the London Wetland Centre. She is most proud to have worked and successfully campaigned for the first female director of the World Trade Organisation and the landmark Disability Rights Law in Nigeria. She therefore joins the PM team with this experience and insight into Partnership and Advocacy development.

Sho Nair, Head of Fundraising and Engagement

Sho has worked in the charity sector since 2005, in a variety of fundraising roles – primarily in health, social welfare, human rights and education. He believes in empowerment and enjoyment at work. He believes that we need to safeguard the natural world more urgently every day, and continuously find ways to improve the experiences of people, in a fair and equitable way. Sho is dedicated to his family and has a passion for cricket. He enjoys being outdoors, walking and travelling.

Shweta Shirodkar, Empower to PLan Coordinator

Shweta has over four years experience in the development sector, working across programme management and research in India. Her appreciation for the dynamic nature of the global development sector, and an interest in working at the intersection of socio-economic and sustainability-related themes to protect our planet and help people thrive, made joining Population Matters a no-brainer. In her free time, she enjoys watching culinary shows and cooking, and loves to run.

Ben Stallworthy, Digital and Communications Manager

Having previously worked in various fundraising roles, including at the Environmental Investigation Agency, Ben moved into marketing after a move to Barcelona in 2015. Combining these two skillsets at an organisation working to protect the planet was a long-held goal, so he was delighted to find the opportunity to work with Population Matters. Away from work, he likes to run, read and maintain his long-suffering relationship with Ipswich Town FC.

Lisa Vella, Accountant

After nearly 2 decades of working in accounting roles in the private sector, Lisa decided to take her learned skills into the worthwhile world of the not-for-profit.  A love for the environment and her status as a childfree feminist led her to be a supporter of Population Matters before she joined as a member of the team.  A self-proclaimed introverted nerd, Lisa loves nothing more than spending time in nature, gaming with her husband or reading a good book.  And attending rock and metal shows to keep things interesting.

Rob Wadsworth, CRM and Engagement officer

Rob has worked in the charity sector for five years now having worked previously for the Council of Christians and Jews, a national interfaith charity. He comes from a background of charity support and working with databases. Rob is passionate about the natural world and sustainability and wanted to work in a field that reflected this. In his spare time he enjoys exploring the countryside through walks, reading, writing, and playing/watching sports.

Our volunteers

In addition to our head office team, we are supported by a network of amazing volunteers and activists. Those include members and coordinators of our campaigning Local Groups, and dedicated volunteers helping us with outreach and distributing merchandise and campaign materials.

If you would like to get involved in a local group or volunteer in any capacity, please get in touch.


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