Privacy Policy

We respect the privacy of our users.

This Privacy Policy describes the information that we may collect on our website and how we may use such information. By using the site, you are agreeing to the collection and use of certain information as outlined below.

Information we may collect

We may collect certain non-personally identifiable information whenever a user visits the site, including the user’s IP address, referring URL, browser type and the date and time of the visit. We may also merge such information collected about a user with that collected from other users in order to identify and analyse trends to improve the site.

We may collect personal information, including but not limited to name, street address, e-mail address and telephone number, in order to engage you with our work and to secure your support – financial or otherwise – for our activities.

We conform to the General Data Protection Regulation (GDPR) law which came into effect on 25 May 2018. Under this legislation, we agree to only communicate with you in the ways for which you have given us consent. Your data will be securely stored on our database that is only accessible by employees and accredited contractors working for the charity. Your data will be stored in this manner for the duration of your relationship with the charity, and will be erased or anonymised after a period of six years following our last contact with you. We retain data for this period as this is the duration that HMRC requires us to store certain financial transaction data for tax purposes. If you wish to enact your ‘right to be forgotten’ sooner, please contact us on +44 (0)20 8123 9116 or email

Unless we receive your consent, we promise not to share your personal data with any organisations likely to contact you directly. From time to time it is necessary for us to share your data with third parties, such as mailing houses, that process data on our behalf.

We may use a data screening agency to help us obtain funding by identifying people with a particular interest in our work, or ability to provide us support at a higher level. As a small charity this is essential for us to improve our impact, but if you would prefer for your data to not be used in this way please contact us on +44 (0)20 8123 9116 or email

Population Matters will take commercially reasonable efforts to prevent the loss or unauthorised disclosure of information. However, the security of data transmitted over the Internet cannot be completely guaranteed, and Population Matters shall not be responsible for any harm that users or any third party may suffer as a result of a breach of security with respect to use of the site or any information transmitted to the site.

Information from underage users

The site is intended for adults and Population Matters will not knowingly collect any personal information from children 13 years of age or younger. If we discover or are notified that we have collected any personally identifying information from a child under the age of 13, we will remove that information from our records as soon as reasonably possible.


The only cookies used on this website relate to Google Analytics. Google Analytics is the most widely used website statistics service, and is used by over half of the 10,000 most popular websites. We use Google Analytics to help us understand what users like about our website so that we can improve their experience.

Google Analytics uses first-party cookies to track visitor interactions. These cookies are used to store information, such as what time the current visit occurred, whether the visitor has been to the site before, and what site referred the visitor to the web page. Browsers do not share first-party cookies across domains.

The Google Analytics Terms of Service, which all Analytics customers must adhere to, prohibits the tracking or collection of Information that personally identifies you, such as your name, email address or billing information, or other data which can be reasonably linked to such information. Google Analytics data may not be shared without user consent, except under certain limited circumstances, such as when required by law. Find out more about Google Analytics and how to opt out.

Confidentiality and disclosure

We understand that some information collected may be sensitive or confidential in nature, and we will take reasonable measures to keep this information private. In the event that Population Matters is required by law or court order to disclose the information submitted by a user, we will provide the user with notice (unless such notice is prohibited) so that the user may object to or seek to limit the disclosure.

Third-party websites

The site may contain links to third-party websites that are not owned or controlled by Population Matters. We are not responsible for the actions or privacy practices of any third-party websites accessed from the site.


We often take photographs and videos at events for use on our website, social media or publications. By attending an event, you are giving us permission to use images and videos in which you may be present. In addition, these images and videos may be shared and stored on third-party platforms. Photographs or video will never identify individuals by name unless they have given separate permission to do so. If you do not wish to appear in any images, please notify a member of the Population Matters team or the photographer/videographer in advance of the event. You can also email in advance of the day.

Changes to privacy policy

This policy came into effect on 03 March 2021 and was last reviewed but not materially changed on 16 November 2022. It will be reviewed periodically. If we make material changes to this policy, we will notify users by posting a notice on this site.


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